In this project, I had the opportunity to work with Eric Cowling, CEO of Helena Agri-Enterprises, as he introduced the ONE Helena initiative—a strategic mission aimed at unifying the company from within. My goal was to capture Eric’s vision authentically, showcasing his commitment to fostering collaboration and shared purpose across all branches. Through this video, I highlighted how the ONE Helena initiative encourages every team member to embrace a unified mission, driving Helena Agri-Enterprises forward with clarity, innovation, and impact.